Hey Portland,
Local Business Search Upgrade · Free Search CheckupFind out what customers see before they find you.
Your customers check Google, Yelp and Instagram before they ever visit. We check 40+ places they find you and send a clear scorecard showing what's working and what's costing you visits.
Google Search · Google Maps · Apple Maps · Yelp · OpenTable · Resy · Instagram · Facebook · TikTok · Bing · DoorDash · Uber Eats · Nextdoor · Your website
Hi, I’m Evan.
I’m Evan Goodbred, founder of Nupop Studio here in Portland. For the past decade I’ve worked with small and medium-sized businesses on the things that bring customers through the door: brand, ecommerce, paid ads and creative direction.
I’ve done it in-house as an ecommerce marketing manager and agency-side running several client brands at once, across retail shops, online stores, restaurants and service businesses.
Again and again I saw good businesses lose customers to something simple: wrong hours, old photos, a listing nobody claimed. The Search Upgrade is how I fix that, one business at a time.
Evan Goodbred · Founder, Nupop Studio · Portland, ORSmall errors that quietly cost you customers.
Most owners set up their listings once and never look again. Meanwhile Google, Yelp and a dozen apps keep showing whatever is there.
Two minutes from you. We do the rest.
Request it
Tell us your business name and website or Instagram. No logins, no calls required.
2 minutesWe check
We run 42 checks across Google, Apple Maps, Yelp, booking platforms, social and your site, and compare you with your top competitors.
Done for youDecide what's next
Book a 15-minute call to review your scorecard and discuss whether our services are for you.
15 minutes, optional
A one-page scorecard. No jargon.
We score your business the way a customer experiences it, and compare you to the places they'd pick instead.
Get my free checkup →Only 3 of your last 20 Google reviews have a reply from you.
Want it fixed? Hire us to do it.
The checkup is free. Fixing what it finds is paid work, and you'll get a clear price before anything starts.
Search Upgrade
We fix everything the checkup finds, in one project. Your hours, details, categories, descriptions and bios get corrected and rewritten across Google, Apple Maps, Yelp, booking platforms and social, so every place customers find you shows the same, accurate business.
Start with the free checkup →- Claim and verify every profile
- Fix hours, address, phone and categories
- Rewrite descriptions and bios in your voice
- Add menus, booking links and attributes
- Before-and-after report when it's done
Location Photos
An on-site shoot of your space, product and team, uploaded to Google, Yelp and your other profiles where it counts.
Website Refresh
A faster, clearer site that matches your listings and makes booking or ordering obvious.
Search Upkeep
After the Upgrade, we keep it right every month: monitoring and fixes, holiday hours, menu and offer updates, and a plain-English report.
Google trusts what other sites say about you.
It decides your ranking.
Your Google profile, your reviews and consistent details across the web are what move you into the top three on the map.
It fills page one.
Search your name and most results are profiles like Yelp, Instagram and TripAdvisor. Each one should look like you.
It feeds AI answers.
ChatGPT, Gemini and Perplexity draw on reviews and listings when they recommend places. Accurate profiles give them something to say about you.
Fair questions.
Is the checkup really free?
Yes. You get the full scorecard whether or not we ever work together.
Do you fix the problems for free?
No. The checkup shows you where you stand. Fixing it is a paid service, and we'll give you a clear price before any work starts.
What do you need from me?
Your business name and your website or Instagram. We don't need any logins to run the checkup.
How long does it take?
Two minutes to request. Evan gets in touch quickly to confirm your details, then sends your scorecard.
What if everything checks out?
Then you'll know for sure, and the scorecard shows what's working.
Who is this for?
Restaurants, shops, salons and studios, plus local services like plumbing, electrical, HVAC, landscaping and cleaning. If customers look you up before they call or come in, it’s for you.